I am the supreme Brahman, named Vāsudeva, the origin, the arising, of the whole world. From Me alone proceeds all this world, in the form of change, marked as the activities and the fruit-enjoyment of continuance and destruction. Knowing this, the wise, those who have grasped the supreme reality, worship Me, serve Me, endowed with feeling: feeling is the disposition, the firm settling on the supreme reality, joined with which they are. Further.

I am the arising, the cause of origination, of the whole varied conscious-and-unconscious world; everything sets going from Me alone. Knowing this natural, unchecked lordship of Mine, and My joining with the host of auspicious qualities, gracious accessibility, beauty, tender love, and the rest, the wise, the men of knowledge, joined with feeling, worship Me, endowed with all auspicious qualities. 'Feeling' (bhava) is a particular state of mind; eager for Me, they worship Me. This is the meaning. How?

This is a brief sub-gloss. For a fuller reading of this verse, see Madhusūdana, Śaṅkara, or Rāmānuja above.

And there are some who worship Him, Krishna says, with 'I am the origin of all' and so on.