Their knowledge carried off by this and that desire, for sons, cattle, heaven and the like, their discerning insight stolen away, they take refuge in other deities, they resort to deities other than Vāsudeva, other than their own Self. Taking up this and that observance, the observance well known in the worship of a deity, they are governed by their own nature, by the particular impressions gathered in other births. And of those desirers.

All worldly men, governed by their own nature, by the sinful impress whose object is the quality-made states of being, ever joined to it, their knowledge regarding My own nature carried off by the quality-made desires, the objects of wishing, that conform to their several impresses, for the accomplishing of this and that desire, worship other deities, deities other than My manifestations, Indra and the rest taken by themselves, having resorted to a particular restraint for the gratifying of this and that particular deity; resorting to them alone, they make worship.

This is a brief sub-gloss. For a fuller reading of this verse, see Madhusūdana, Śaṅkara, or Rāmānuja above.

'By their nature' means by their disposition, as the lexicon has it, 'disposition, nature, formative tendency, and latent impression are so named'.